“What’s in it for me?” is a perfectly reasonable question to ask whenever someone tries to persuade you to take a risk. It may not be the only or even the most important question but it is certainly one which can legitimately be put. One cannot, therefore, blame non-Christians for taking it into consideration when hearing the appeals of evangelisers to be ‘born again in Christ Jesus.’ To people who believe in neither heaven nor hell the promise of the one and the threat of the other will make no impression. Likewise those who have no sense of sin are conscious of no burden of guilt from which they have to escape. None of these things then can be advanced as being relevant to the “what’s in it for me?” criteria.

The idea that the population would be susceptible to such appeals is the heritage of a time which has now past. Where you have a society in which almost everyone accepts the basic ideas of Christianity the task is to energise them, to get them to move from theory to practice. In the West today there are few if any such societies so the strategy requires to be revised. Fortunately the Church has experience in dealing with a world in which most people were ignorant of, indifferent to or antagonistic about basic Christian doctrines. This was the gentile world of the first century Mediterranean where the Apostles and their associates did the work of planting the Catholic Church in the first place. I think that they made three distinct promises which each convert would receive as a gift when becoming converted to the faith, promises which the Church can still make and which provide the answer “this is what is in it for you.”…click here to read more